TrueMove QR Code Promotion in Thailand:
Get 10 Baht Top-Up for Downloading QR Reader


TrueMove, leading mobile phone operator in Thailand, offered its users to download TrueMove’s i-nigma-based barcode reader, and in return receive a 10 Baht Top-Up to their balance after successful download from TrueMove’s portal.

TrueMove also promoted usage of QR codes in this campaign, as may be seen in the attached image. The leaflet explains how to download the QR code reader, and how to scan QR codes. By reading QR codes printed on the leaflet, TrueMove users could get a ring-tone, music (mp3) or coupons. This campaign took place from May 16 to June 30.
As additional activity, TrueMove promoted this campaign during the month of June in several magazines and in TrueVision (cable-TV Network).
The results of the campaign were well above initial expectations.
Download instructions of TrueMove barcode reader:
  1. Text QR to 3434. (toll free)
  2. Click on the URL written on the replied text message.
  3. Download barcode reader application from the site referred by the URL.

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