3GVision and Briabe Media Join Forces to Deliver Mobile Barcode Reading Solutions via i-nigma


Thousands Already Scanning 2D Codes Every Day in the US
Venice, CA and Or Yehuda, Israel – August 6, 2010. Briabe Media, Inc., a full service, multicultural mobile marketing agency, today announced a partnership with 3GVision, a world leader in barcode-scanning technology for mobile phones. The companies are partnering to incorporate 3GVision’s i-nigma, the industry’s most comprehensive barcode solution, into Briabe Media’s suite of interactive media and innovative mobile solutions in order to connect brands and consumers. This partnership will enable Briabe Media’s clients to expand the reach of their media campaigns by leveraging mobile platforms with 1D and 2D barcodes to deliver unique, engaging branded interactions.

3GVision’s i-nigma allows advertisers, marketers and media owners to create, manage and analyze two-dimensional (2D) barcode campaigns that bring traditional media to life. Advertisers and publishers create mobile codes and place them on product packaging, newspapers, billboards, print ads, and other types of media. People who see the codes use the i-nigma reader on their mobile phone to scan the image using the phone’s camera. The application immediately directs them to a web page that the advertiser specifies, where it is possible to read product information and news updates, display latest offers, receive product demos and much more.

“Briabe Media’s has built an impressive portfolio of mobile solutions, and more importantly, an impressive clientele. We are proud for i-nigma to serve as the natural solution for their 1D and 2D code scanning needs,” said Mendy Mendelsohn, CEO, 3GVision. “We found an excellent synergy between Briabe Media’s multicultural expertise and inigma’s vast international experience and reach.”

“We are excited to join 3GVision to meet the evolving needs of our clients’ brands,” said James Briggs, Founder and Managing Director, Briabe Media. “Traditional advertising cannot accurately measure consumers’ interaction with a brand or publisher. With i-nigma, our clients can easily measure consumer interaction, allowing them to make immediate changes to campaigns. This leads to greater consumer engagement, more successful campaigns and better return on their media investments. Further, our clients’ target audiences, multicultural consumers, have the highest rates of smartphone ownership in the country, making them the perfect fit for the innovative programs afforded by 3GVision’s solutions.”

About 3GVision
3GVision is the global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet. 3GVision’s i-nigma, the industry’s most comprehensive end-to-end 1D/2D barcode solution, incorporates a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations.

Since 2002, 3GVision has embedded over 180 million mobile phones with its 1D/2D barcode readers for global Tier-1 mobile operators such as France Telecom, Telstra and NTT Docomo; mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese handset vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the ‘de facto’ industry standard in Japan – the world’s first fully developed mobile barcode market.

About Briabe Media, Inc.
Briabe Media, Inc., is an award winning full service, multicultural mobile marketing agency. Since 2005, Briabe Media has been the leader in innovative-targeted mobile marketing and advertising campaigns that help brands capture and engage their diverse consumer audiences - including Hispanic, Asian and African Americans, using mobile devices.

Briabe Media helps brands leverage mobile platforms to connect with their target customers via unique solutions and campaigns that complement their existing marketing efforts and expands their reach and most importantly their relevancy to the lifestyles of their target audience. Briabe’s mobile solutions include mobile display advertising, 2D barcodes, applications, mobile websites, text messaging, and social media integrations.

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