Image recognition technologies have been around well before the camera phone has made its debut. Technologies such as OCR, mosaicing, motion detection, and automatic image enhancements are mature and well established in the desktop world.

In order to bring such technologies to the camera phone, there are two major obstacles:

	The input image does not originate from a Scanner or a high quality Digital Stills Camera, but usually from a lower quality, price driven phone camera.
	Severe speed and space limitations of the computing environment, namely the mobile handset

Therefore, the traditional approaches for porting imaging technologies to the camera phone are, respectively:

	Enhance the input image from the camera phone and prepare it for traditional algorithms.
	"Push the technology into the handset", i.e. carefully analyze the technology and determine what parts need to be optimized or better still, left out altogether.

On the other end, 3GVision targets its technologies at the mobile phone camera from the very start. By design, they are optimized to the limited resources of the mobile phone, with minimal memory footprint and minimal processing power, allowing them to run on mass-market mobile devices

3GVision holds several key patents in the area of image recognition for mass market mobile devices.